Search Engine Optimisation Services - SEO Company UK

Many businesses opt to undergo paid search (PPC) only to find that they are getting many click throughs but not many conversations. This is common problem for online businesses and the first thing you may look to do is pump more money into your campaign in order to push your advert up in the rankings and hope to get more click throughs and hence higher conversions. Yet still your conversion rate is low and the reason for it…poor web design.

Designing your website is an extremely important part of an ecommerce business. Many aspects should be taken into account. Just because you are offering a product that a certain person may be interested in does not mean that people are going to buy from you.

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A common problem that people find in search engine optimisation (SEO) is that you may find yourself ranked highly in Google.com but not so in the UK domain. Of course for domestic based websites that generate most of their custom within the UK, targeting within the UK is imperative especially since many people click on the ‘pages from the UK’ radio button allowing users to filter their searches. However, just because you have maximised your on and off site optimisation and see a significant increase in rankings on Google.com does not always result in the same positive outcome in Google.co.uk.

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After years of dominance of Microsoft’s Internet Explorer as the industry standard in web browsing, Google have now entered the market releasing their own web browser Google Chrome. Released on the 2^nd of September Google Chrome aims to change the way we browse the web in a way in which the competitors have failed to do. After hearing all the buzz about Google Chrome and being in the SEO industry I thought I should check it out.  

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Undertaking an article campaign is truly something of a double edged sword, as a well written article can perform two functions. Firstly, it can drive highly targeted traffic to your websites. Internet marketers have been using articles for this purpose for quite some time now, but what about Search Engine Optimisation (SEO)? How can an article campaign be of value when trying to raise your website in the Search Engine Ranking Positions (SERP)?

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If you have taken the time to learn a little about Search Engine Optimisation (SEO), you will no doubt have come across two odd phrases, White Hat SEO and Black Hat SEO, just what are these exactly?

In simple terms, White Hat SEO is used to describe any Search Engine Optimisation techniques that are ethically correct, and follow all of the search engine best use guidelines, no short cuts are taken and no “cheating” is involved. Black Hat SEO on the other hand, will use significantly less ethical techniques, many of which are fully capable of seeing a website banned from the major search engines including Google, Yahoo and MSN.

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